Innovation - Blue Ocean Strategy
Innovation imperative is upon each one of us, but what does that mean? While there are many definitions of Innovation, unless it is linked to business strategy, buyer value and company value, it is unlikely to yield profitable business results.
INTRODUCTION
In the 2 days Seminar, you will learn about Blue Ocean Strategy created by Professors W. Chan Kim and Reneé Mauborgne from the Business School INSEAD. This seminar explores how you can pursue Value Innovation strategies to generate ideas and strategic moves as well as transformation ideas that can change the basis of how you COMPETE in your existing industries.
OBJECTIVE
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Learn how to Visualize your business strategy with a strategy canvas
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Help you to engage more of your organization in an Innovation Process. Understand the importance of Thinking about how to break compromises that are taken for granted in your industry.
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Expand how you think about strategy by looking beyond the traditional Boundaries of business strategy
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Gain hands-on experience in applying the Six Paths Framework to look for new market space.
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Learn how to innovatively think beyond products across the entire buyer experience cycle to identify blocks to utility and ideas for Creating new buyer utility.
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Gain a new appreciation for how to go beyond customers by applying Non-Customer Thinking.
AREAS COVERED
WHO SHOULD JOIN?
Business Unit Heads
Heads of Strategy
Business Development
Executives
Heads of Sales & Marketing
DURATION
2 days facilitation
